Increase brand awareness throughout Europe through an unusual long-term presence.
We secured long-term sites at key major European airports and key routes in European cities that would guarantee Samsung with substantial coverage of their target audiences, with high impact, creative flexibility and exceptionally high frequency. The use of bespoke solutions combined with classic creative and a long-term commitment to outdoor generates ‘visual equity’ that builds awareness with every campaign and associates a particular creative concept with the brand.
Samsung consistently used outdoor to reach its core audience of high-end consumers– an audience who spend a lot of time out of home – and also create an easily recognisable brand symbol through the landmark sites in airports across Europe. The benefits to the brand are immense with the “3D hand” becoming an immediately-recognisable central symbol as being prestigious and impactful.
